Setting up marketing for your new book

Ok there is alot to do.  Everyone has said something different to do but I think I'm going to start with setting up a Book Launch Event at a Cafe Bistro.  Then start some Press releases to put it in the papers and magazines, internet sites etc.  I would like to start booking some seminars and presentations for Getting prepared! Next step TV presentations.  I would like to find a good location for the event.  Somewhere fun and exciting.